Privacy Policy

Last Updated: July 10, 2026

1. Introduction

VerityLoft (“we,” “us,” “our,” or “VerityLoft”) operates the website verityloft.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, including when you browse our reviews, comparisons, and buying guides, or subscribe to our newsletter.

By using the Site, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide Directly

  • Email address, when you subscribe to our newsletter
  • Contact information, if you email us directly (e.g., via our contact email)

2.2 Information Collected Automatically

When you visit the Site, we (and our third-party service providers) may automatically collect:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages visited, time spent on pages, and referring URLs
  • General geographic location (derived from IP address)

2.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate the Site, analyze usage, and serve advertising. This includes cookies placed by:

  • Google Analytics / Google Site Kit, to understand how visitors use the Site
  • Google AdSense, to serve and measure advertising, including personalized ads based on your browsing activity across websites

You can control cookies through your browser settings. Disabling cookies may affect certain features of the Site. Where required by law (such as under the EU/UK GDPR or ePrivacy rules), we will request your consent before placing non-essential cookies.

3. How We Use Your Information

We use the information we collect to:

  • Operate, maintain, and improve the Site
  • Send our newsletter to subscribers who opt in
  • Analyze Site traffic and user behavior
  • Display advertising, including through Google AdSense
  • Respond to inquiries sent to our contact email
  • Comply with legal obligations

4. Affiliate Links and Advertising Disclosure

VerityLoft publishes software reviews, comparisons, and buying guides. Some links on the Site are affiliate links, meaning we may earn a commission if you click through and make a purchase or sign up for a service, at no additional cost to you. This financial relationship does not influence the honesty of our reviews, but you should be aware of it when evaluating our content.

The Site also displays advertising served through Google AdSense, which may use cookies and similar technologies to serve ads based on your prior visits to this and other websites. You can learn more about Google’s advertising practices and opt out of personalized advertising at Google’s Ads Settings and Google’s Privacy & Terms.

5. Third-Party Services

We use the following third-party services, which may collect information as described in their own privacy policies:

  • Google (Site Kit, Analytics, AdSense) — policies.google.com/privacy
  • Social media platforms (Facebook, Instagram, TikTok), if you interact with our social profiles

We do not control these third parties’ data practices and encourage you to review their privacy policies directly.

6. How We Share Your Information

We do not sell your personal information. We may share information with:

  • Service providers who help us operate the Site (e.g., hosting, email delivery, analytics, advertising)
  • Legal or regulatory authorities, if required by law
  • A successor entity, in the event of a merger, acquisition, or sale of assets

7. Data Retention

We retain personal information (such as your email address, if subscribed) for as long as necessary to fulfill the purposes described in this policy, or until you unsubscribe or request deletion.

8. Your Privacy Rights

Depending on your location, you may have rights regarding your personal information, including the right to:

  • Access the personal information we hold about you
  • Request correction or deletion of your personal information
  • Object to or restrict certain processing
  • Withdraw consent (e.g., unsubscribe from our newsletter at any time via the link in each email)
  • Opt out of the sale or sharing of personal information for targeted advertising, where applicable (e.g., under the California Consumer Privacy Act (CCPA/CPRA))

To exercise these rights, contact us using the details in Section 12.

9. Children’s Privacy

The Site is not directed at children under 13 (or the relevant minimum age in your jurisdiction), and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

10. International Users

If you access the Site from outside Canada, your information may be transferred to, stored, and processed in Canada or other countries where our service providers operate. By using the Site, you consent to this transfer.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. Continued use of the Site after changes constitutes acceptance of the revised policy.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

Email: [email protected]